Naija Buzz Wire Rebrands to Kumurya Media

Naija Buzz Wire, a fast growing presence in Nigeria's media and entertainment landscape, has announced an official change of name. The platform will now operate under the name Kumurya Media. The rebrand marks a considered step in the organisation's development and signals the start of a wider programme of growth and renewed focus.

A clear purpose behind the change

The decision to adopt a new name is the result of reflection on the company's progress, the services it provides, and the audience it serves. Naija Buzz Wire began life as a focused news and entertainment blog that responded quickly to cultural trends. Over time the team expanded its output to include video series, longer features, educational material, and original programmes. The new name brings the wider purpose into clearer view.

The name Kumurya Media captures a link to place and to community while giving the brand a stronger identity for the digital era. It is intended to be recognisable and to stand up in markets across Nigeria and beyond. The leadership views the change as a practical, not cosmetic, shift. It aligns the brand identity with an expanded portfolio of media work and a long term plan for product development.

What this means for readers and partners

For readers, advertisers, and creative partners, the change in name will not mean a change in service. Existing content channels, editorial standards, and scheduled programmes will continue without interruption. Audiences should expect the same standards of accuracy, the same attention to cultural detail, and the same commitment to timely publishing.

Over the coming weeks the visual identity of the platforms will change. This will include a new logo, refreshed page artwork, and updated programme titles where appropriate. These updates are planned to take place gradually between 28 May and 10 October, 2025, to ensure a smooth transition across every platform.

New offers and programming

The rebrand opens space for new projects. Kumurya Media will introduce a set of original video series, a renewed podcast schedule, and interactive features on its website aimed at increasing audience participation. The editorial calendar will include special features on culture, music, local industry, and creative entrepreneurship. These projects will be developed with contributors and partners and shared under the new brand.

A statement from the founder

"This change is not an end. It is a fresh start that honours our roots and prepares us for what comes next. Naija Buzz Wire built a foundation. Kumurya Media will build on that foundation with greater scope and clearer purpose. We want to serve our audience with better stories, better programmes, and a more enduring presence."

- Nuhu Saad Kumurya, Founder and CEO

Continuity of service

No current service will be discontinued as a result of the rebrand. Content scheduling will remain steady and existing collaborations will continue. The rebranding process is administrative and presentational in nature. It will make it easier to manage partnerships, sponsorships, and distribution arrangements under a single, coherent identity.

The team expects a positive response from audiences and partners. The company will publish updates that track the rollout of new programmes and will share details about opportunities for collaboration and advertising under the Kumurya Media name.

Implementation timeline

The rebrand will take place across a controlled timeline. Key actions include:

Website redesign and updated branding across all web pages
Official name change on social media pages and channel headers
Publication of new marketing materials and press kits
Launch of new content series and promotional programming

Each stage of the rollout will be announced publicly and scheduled so that partners and audience members can follow the change at a measured pace.

About Kumurya Media

Kumurya Media is a media and entertainment platform based in Kumurya, Kano, Nigeria. The organisation delivers news, cultural features, entertainment programmes, and original media projects. The brand aims to bridge local perspective and modern production values. It publishes content in English and local languages and collaborates with creators, journalists, and cultural figures across the region.